Innovation
Welcome to The SAL Automotive
SAL Automotive Ltd. (formerly Swaraj Automotives Limited) is a trusted and evolving manufacturer of high-quality automotive components and agricultural implements, serving clients across India and global markets. Established in 1974, our legacy spans decades of engineered excellence and deep industry expertise. salautomotive.in +1 We specialize in designing and producing seats, seat mechanisms, and frames for passenger vehicles, commercial transport, and tractors. Our diversified portfolio also includes agricultural implements such as rotavators, planters, and trolleys — engineered to improve productivity and reliability for farming communities. Kuvera
For a Cleaner, and Brighter Future
Our Vision
To be a globally respected automotive and agricultural equipment component manufacturer, delivering innovative, reliable, and sustainable seating and mobility solutions that empower OEM partners and enhance end-user experience through engineering excellence and continuous advancement.
Decades of Manufacturing Excellence
2024
Expanded rotavator capacity further to 4.5K units per month.
2022
Established Pune plants for passenger vehicle seat frames and enhanced rotavator capacity to 3K/month.
2021
Set up Rudrapur plant for commercial vehicle seat frames.
2017
Established Dharwad plant for bus seat frame manufacturing.
2016
Acquired by the b4S Group, strengthening multi-sector expansion.
2014
Entered agricultural implements with rotavator manufacturing for M&M.
2007
Company acquired by Mahindra & Mahindra, accelerating growth and modernization.
1986
Began manufacturing seats and seat mechanisms for passenger cars and Indian Railways.
1974
Company established as Punjab Scooter Ltd. under the Government of Punjab.
Driven by Tomorrow
We work closely with our OEM partners to understand their needs and deliver solutions that create long-term value and mutual growth.
We continuously invest in technology, design, and engineering to develop advanced, efficient, and future-ready solutions.
