• Engineering

    Strong Foundations

    Overview

    We delivers reliable, high-quality infrastructure solutions with a focus on engineering excellence, timely execution,

  • Strong Presence

    Across India

    Overview

    SAL Automotive serves customers across India with consistency, quality, and reliability.

  • Agriculture

    Implements

    Overview

    Splash brings a burst of energy and creativity, infusing life with bold and vibrant expressions. it’s a splash of color, an idea.

  • Tractor, bus

    Seat

    Overview

    Cream represents a perfect blend of warmth and subtlety, offering a soothing and timeless appeal. Its versatile tone calmness.

  • Precision

    Seat Mechanisms

    Overview

    Seat mechanisms engineered for smooth adjustment, long-lasting durability, and reliable performance

    Follow Us

    Million Sq. Ft.
    0

     Facility powered by experienced engineers and dedicated shop-floor experts.

    Welcome to SAL Automotive

    Precision Engineered Solutions For Global Mobility

     

    Established in 1974, SAL Automotive Limited CIN:L45202PB1974PLC003516) (Formerly Swaraj Automotives Limited) is an emerging global manufacturer of Automotive Components, Seats and Agricultural Implements. SAL is a leading and preferred Supplier to the Indian Automotive Industry.

    Inaugurated by the the Hon’ble President of India as Punjab Scooters Limited and started manufacturing scooter named as “Vijay Kesari”. Company diversified into manufacturing of Seats in 1986 and Seat Mechanism in 1994 in technological tie-up with Fuji Kiko of Japan. In the year 2014, company extended its product portfolio with agricultural implements.

    What We Make

    Power & Precision

    Seats
    SAL
    Seat Mechanism
    SAL
    Agri Implements
    SAL
    Tractor Parts
    SAL
    Automotive Components
    SAL
    Other Engg Products
    SAL
    Our Journey

    Decades of Manufacturing Excellence

    2024

    Expanded rotavator capacity further to 4.5K units per month.

    2022

    Established Pune plants for passenger vehicle seat frames and enhanced rotavator capacity to 3K/month.

    2021

    Set up Rudrapur plant for commercial vehicle seat frames.

    2017

    Established Dharwad plant for bus seat frame manufacturing.

    2016

    Acquired by the b4S Group, strengthening multi-sector expansion.

    2014

    Entered agricultural implements with rotavator manufacturing for M&M.

    2007

    Company acquired by Mahindra & Mahindra, accelerating growth and modernization.

    1986

    Began manufacturing seats and seat mechanisms for passenger cars and Indian Railways.

    1974

    Company established as Punjab Scooter Ltd. under the Government of Punjab.

    Our Journey

    Decades Of Manufacturing Excellence

    Why Choose US

    Trusted Through Innovation & Quality

    Decades of Industry Legacy
    Trusted since 1974, growing from Punjab Scooters Limited to a leading name in automotive components.
    01
    Diverse, Evolving Product Portfolio
    Expanding from scooters to seats, mechanisms, and agricultural implements innovation.
    02
    choose us
    Infrastructure
    A 1.1 million sq. ft. facility powered by experienced engineers and dedicated shop-floor experts.
    03
    Sustainable Operations
    Committed to environ-mental responsibility and sustainable manufacturing
    04
    1 +
    Years Of Automotive Experties
    1 +
    Manufacturing Unit
    1 +
    Skilled Technicians
    1 k+
    Rotavator Production Annual Capacity
    SAL Automotive

    Manufacturing excellence, under one roof.

    Testing & Quality Facilities

    • Profile Projector (PC Controlled)
    • Rockwell & Vickers Hardness Testing
    • Micro Hardness Tester
    • Tensile Testing Machine
    • PU Hardness Testing
    • Salt Spray Test
    • Environmental Testing (Hot/Cold)
    • Dust Resistance Testing

    In-House Manufacturing Facilities

    • Powder Coating: 2,760 sq. m/month
    • PU Line: 45,000 PU components/month
    • Assembly Capacity: 3.2 lakh assemblies/month
    • CNC Pipe Bending
    • Fine Blanking Presses
    • Robotic Welding
    • Projection Welding
    • Mechanical Presses (Multiple Tonnage)
    Gallery

    Manufacturing Excellence

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    Our Activities

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    Awards And Recognition

    Award
    Award
    Abhutpurv Award
    Abhutpurv Award
    Award For Highest Ever Production
    Award For Highest Ever Production
    Highest Production Award
    Highest Production Award
    Maruti Suzuki Circle Competition Award
    Maruti Suzuki Circle Competition Award
    Maruti Suzuki Competition Award
    Maruti Suzuki Competition Award
    Investor Relations

    Committed to transparency, sustainable growth, and .long-term value creation

    Annual Reports

    Annual Return

    Quarterly Results

    Clients

    OUR CLIENTS

    Lower Costs
    Instant Torque
    Regenerative Braking
    Quiet Operation
    Advanced Technology
    Charging Flexibility
    Environmental Benefits
    Variety of Models
    Lower Costs
    Instant Torque
    Regenerative Braking
    Quiet Operation
    Advanced Technology
    Charging Flexibility
    Environmental Benefits
    Variety of Models
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