• Agriculture

    Implements

    Overview

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    Seat

    Overview

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    Welcome to SAL Automotive

    Precision Engineered Solutions For Global Mobility

     

    Established in 1974, SAL Automotive Limited CIN:L45202PB1974PLC003516) (Formerly Swaraj Automotives Limited) is an emerging global manufacturer of Automotive Components, Seats and Agricultural Implements. SAL is a leading and preferred Supplier to the Indian Automotive Industry.

    Inaugurated by the the Hon’ble President of India as Punjab Scooters Limited and started manufacturing scooter named as “Vijay Kesari”. Company diversified into manufacturing of Seats in 1986 and Seat Mechanism in 1994 in technological tie-up with Fuji Kiko of Japan. In the year 2014, company extended its product portfolio with agricultural implements.

    Autoev Technology

    Power & Precision

    Seats
    SAL
    Seat Mechanism
    SAL
    Agri Implements
    SAL
    Tractor Parts
    SAL
    Automotive Components
    SAL
    Other Engg Products
    SAL
    Our Journy

    Decades of Manufacturing Excellence

    2014

    Established Plant

    The company was established in 1974 as Punjab Scooter Ltd. Formed under the Government of Punjab with a vision for mobility manufacturing.

    1986

    Seat & Seat Mechanism for passenger Cars and Indian Railways

    Seat and seat mechanism manufacturing began for passenger cars and Indian Railways. Production expanded to include Omni car seats and railway seating solutions.

    2007

    Acquisition by Mahindra & Mahindra

    The company was acquired by Mahindra & Mahindra. This acquisition accelerated growth, technology adoption, and market reach.

    2014

    Agriculture Implements

    Entered the agriculture implements segment with rotavator manufacturing. Began supplying rotavators for Mahindra & Mahindra agricultural equipment.

    2016

    Acquisition by b4S Group

    The company was acquired by the b4S Group. This transition enabled strategic expansion across automotive and agri sectors.

    2017

    Seat Frames

    Started manufacturing seat frames for buses. A dedicated plant was established at Dharwad to support this vertical.

    2021

    Seat Frames of Commercial Vehicle

    Established a manufacturing plant in Rudrapur. Focused on seat frames for commercial vehicle applications.

    2022

    Seat Frames of Passenger Vehicle

    Set up new plants in Pune for passenger vehicle seat frames. Enhanced rotavator production capacity to 3,000 units per month.

    2024

    Capacity Enhancement of Rotavators to 4.5K / month

    Further expanded rotavator manufacturing capacity. Achieved an increased output of up to 4,500 units per month.

    Why Choose US

    Trusted Through Innovation & Quality

    Decades of Industry Legacy
    Trusted since 1974, growing from Punjab Scooters Limited to a leading name in automotive components.
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    Diverse, Evolving Product Portfolio
    Expanding from scooters to seats, mechanisms, and agricultural implements innovation.
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    choose us
    Infrastructure
    A 1.1 million sq. ft. facility powered by experienced engineers and dedicated shop-floor experts.
    03
    Sustainable Operations
    Committed to environ-mental responsibility and sustainable manufacturing
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    Happy Customers
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    Manufacturing Unit
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    Skilled Technicians
    1 k+
    Annual Production
    SAL Automotive

    Manufacturing excellence, under one roof.

    Testing & Quality Facilities

    • Profile Projector (PC Controlled)
    • Rockwell & Vickers Hardness Testing
    • Micro Hardness Tester
    • Tensile Testing Machine
    • PU Hardness Testing
    • Salt Spray Test
    • Environmental Testing (Hot/Cold)
    • Dust Resistance Testing

    In-House Manufacturing Facilities

    • Powder Coating: 2,760 sq. m/month
    • PU Line: 45,000 PU components/month
    • Assembly Capacity: 3.2 lakh assemblies/month
    • CNC Pipe Bending
    • Fine Blanking Presses
    • Robotic Welding
    • Projection Welding
    • Mechanical Presses (Multiple Tonnage)
    Gallery

    MANUFACTURING EXCELLENCE

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    Activities

    OUR ACTIVITIES

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    Investor Relations

    Committed to transparency, sustainable growth, and .long-term value creation

    Annual Reports

    Annual Return

    Quarterly Results

    Testimonials

    Achievement

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    Lower Costs
    Instant Torque
    Regenerative Braking
    Quiet Operation
    Advanced Technology
    Charging Flexibility
    Environmental Benefits
    Variety of Models
    Lower Costs
    Instant Torque
    Regenerative Braking
    Quiet Operation
    Advanced Technology
    Charging Flexibility
    Environmental Benefits
    Variety of Models
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